new generation qualitative research

Mindspace is a full-service qualitative research agency.

We conduct face-to-face focus groups and depth interviews, telephone interviews, accompanied shops, in-home family interviews and small-scale quantitative surveys where required to support qualitative research work.

Uniquely, Mindspace has the facility to conduct voice-based online focus groups, which are proven to be just as effective as face-to-face focus groups.

The big advantage of online qualitative research is that it is quicker, cheaper, much more convenient and provides real value for money.

It is without doubt the way of market research in the future - and it's definitely environmentally friendly.