At Mindspace we make it our business to find out about your business from the point of view of other people, and show you how to profit from this information.



We use focus groups, depth interviews, accompanied shops, in-situ observations or whatever it takes to get into the mind of who is using or affected by your product or service. It could be your customers, your staff, trade contacts, stakeholders or anyone else whose opinion matters.


We will examine anything from branding and npd to customer satisfaction, corporate health or marketing materials, generating honest feedback about what's going on and clear advice for you on how to do things better.

knowlege is power

Whats New:

 

Trendwatching publishes a seminal work on Post-Demographic Consumerism exposing how people are constructing their own identities more freely than ever, with the result that consumption patters are no longer defined by traditional demographics.

Stirring stuff.

 

Clare Wade is the owner and director of mindspace.

I've been doing this kind of work for over 20 years so I know a lot about a lot of things but the best bit of the job is that there's always, always something new to find out and a constant supply of new ideas and connections.

I've worked in ad agencies and research agencies and now live life as a very fulfilled freelancer, with the freedom to i m m e r s e myself in my clients' business and give every project the dedication it needs (no junior staff or black-box research here).

If I need more people to work with me I bring in like-minded professionals who are the best for the job from a national network of researchers - the acclaimed ICG.

If you decide to do research you've got to make sure your investment is worth it. Up front I will consider:
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Why do the research, what's it going to tell you? and I'll ask what you intend to do with it so we're all clear from the start. (Nothing worse than a survey I've created and nurtured which then goes in a drawer to languish unloved and wasted - I really hate that.)
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What's the best way to approach your problem in terms of research methodology and who we talk to? I'll discuss this with you and give you good reasons for my recommendations.
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I'll ask you how far you're prepared to go with new ideas and step out of your comfort zone in exploring ways forward to see how much brighter you can shine. I love the client who allows creativity in research and enjoys thinking about ways we can get the most out of people.
My responsibility is to make sure that by the end of the project you can stand in the customer's shoes and know exactly what they're thinking, and be able to really move forward with everything you've discovered.

we might ask...

Is your proposition up to date - what is your proposition?

Is your finger on the pulse, what's the competition doing?

Will new ideas float and how do you get them launched?

Does your customer like what you're doing, what are their kpi's?

What's the small detail that could ignite your brand?

Price and Online Focus Groups.

As a guideline I charge around £2k per focus group, although prices obviously depend on the nature and scale of the project (and as a freelancer I'm able to nip and tuck to meet your budget). There may be travel and venue hire costs on top, plus the production of any materials to prompt responses (layouts, rough ads, mood boards etc).

However I also have a brilliant online product which is based on web-conferencing where people link in to my screen while we talk on the phone, and because everything is digital there are none of the above extra costs. Happy to give a demo on this any time.

  • Address:
  • Clare Wade
  • Mindspace
  • Woodmill
  • Lindores
  • Fife
  • KY14 6JA
  • Scotland UK
  • Contact Details:
  • Tel: 01337 810494
  • Mobile: 07715 608801
  • Email: info@q-mindspace.co.uk
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or whatever it takes to get into the mind of who is using or affected by your product or service. It could be your customers, your staff, trade contacts, stakeholders or anyone else whose opinion matters.

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We will examine anything from branding and npd to customer satisfaction, corporate health or marketing materials, generating honest feedback about what's going on and clear advice for you on how to do things better.

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There's an interesting debate going on about how to waste money on market research.http://linkd.in/1bWLql1less How to spend your budget wisely? Get good advice up front.

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heheheff

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