projects we've

worked on

 

 

Asda

Research with children to explore their attitudes towards reading, helping Asda launch their 'Breakfast Serials' campaign featuring Roald Dahl stories on the back of cereal packets.

Highland Spring

Talking to consumers about buying water and packaging design.

Heineken UK

Research with trade customers around branding and in-store promotion.

Mitchells and Butlers

Brand and advertising development for pub group Nicholsons.

Airmiles

Pre-testing direct mail campaigns, looking in particular at customer segmentation priorities.

Digital TV

Exploring understanding and awareness of the digital switchover, and response to the ATM advertising campaign.

British Red Cross

Seeking feedback on an online teaching aid for PSE teachers in schools.

Scottish Water

Talking to customers about problem issues with their water supply and how these could best be resolved.

Quality Meat Scotland

Advertising development for locally produced Scottish meat.

Princes Trust

Insight into the structure of the organisation and its regional opportunities.

NHS Scotland

Working with the Boston Consulting Group on the Patient Care initiative across Primary Care Trust hospitals.

City of Edinburgh Council

Helping with content and navigation of the Council's website.

Forestry Commission

Research with farmers to explore attitudes towards planting trees and how to improve communication routes.

Youth Music Theatre

Exploring the potential to expand the reach of YMT's services across schools.

testimonials

 

Mindspace provided an excellent and professional service for our brand research exercise. The online groups were just as effective as the standard types of focus groups, I was surprised how quickly they were organised and how soon we were able to start making use of the research and findings. It was an invaluable project to us and extremely cost effective. I would recommend using Mindspace to anyone thinking of conducting research for their business.

(Insurance company)

 

I was extremely impressed at the speed in which Clare immersed and updated herself with our brief. She added value by often challenging our requests and making us focus on exactly what we wanted. The debrief was well presented, extremely thorough and enabled me to give clear guidance to our creative team on how best to develop our mailer.

(Loyalty scheme)

 

Clare Wade's clarity of thinking and strategic understanding makes her much more than a researcher. She was voted the researcher we'd most like to go with on a week's researching

(Ad agency)

 

Belt and braces on methodology, but creative, imaginative and wholly passionate in her execution and delivery of every project

(Food business)

 

She won't just fulfil a brief, she'll rethink it from scratch if necessary. She makes your business her business, injecting her own brand of infectious enthusiasm into every project she works on

(Arts organisation)

 

Qualitative research makes a difference, there's no doubt about that. However with Clare it's the way she does it that really makes a difference. She has an exceptional grasp of her subject and she's one of the best moderators I've ever seen"

(NHS)

 

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