digital online audio groups
bring online research to life
Online audio focus groups are a highly cost-effective alternative to face-to-face research.
They provide access to a nationwide or worldwide research sample for no extra cost or time, and equal depth of insight as face-to-face research.
There are no venue hire or travel costs for the researcher or clients, and online is most certainly environmentally friendly.
How online audio groups work
- Everyone involved dials into a dedicated conference call number so they can talk together throughout the session.
- At the same time they are linked via the internet into the moderator's screen, where the moderator prompts and guides the conversation with a lively and visual topic guide.
- Issues for discussion, concepts and images are presented as they would be in any focus group situation, and respondents discuss these in conversation as well as being able to interact on-screen.
- All sessions are AV recorded and transcribed for analysis, ensuring that the reporting process is as thorough and comprehensive as it would be in a face-to-face project
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What online audio groups are really good for
- Pre-testing creative work, direct mail, all written materials
Respondents can see the work really clearly on their screens and focus in on the detail.
- Website usability
The moderator gives control of the screen to a respondent and observes and chats through the way they use a website.
- Developing and piloting questionnaires
The respondent is asked to give a commentary on how they find answering a questionnaire, which is edited as they go.
- Qualitative PanelsThe ease of access to the sample means that the same respondents can be brought in on a repeat basis to take part in group or individual sessions.
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The key advantages
- Major convenience and comfort benefits
Everyone participates from where they want to be -
at home, at work or out and about.
- Allows a much broader sample representation
Respondents can be anywhere in the country or world -
‘2 groups per location’ becomes a thing of the past.
- Significant cost savings via what you don’t pay for
No artwork materials, moderator travel/accomodation, venue hire or refreshment costs.
- Clients observe for free
No viewing facility charges, travel time and cost to get there. AV digital recording of every session as standard.
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