This new capability combines the traditional techniques of face-to-face and telephone interviewing with the latest online research technology.
It delivers research that is as full and living as 'ordinary' qualitative research, with all the convenience and cost benefits of online.
How it works
- Everyone involved dials into a dedicated conference call number so they can talk together throughout the session.
- At the same time they are linked via the internet into the moderator's screen, where the moderator prompts and guides the conversation with a lively and visual topic guide.
- Issues for discussion, concepts and images are presented as they would be in any focus group situation, and respondents discuss these in conversation as well as being able to interact on-screen.
- All sessions are AV recorded and transcribed for analysis, ensuring that the reporting process is as thorough and comprehensive as it would be in a face-to-face project.
Major convenience and comfort benefits
Everyone participates from where they want to be -
at home, at work or out and about.
Allows a much broader sample representation
Respondents can be anywhere in the country or world -
‘2 groups per location’ becomes a thing of the past.
Significant cost savings via what you don’t pay for
No artwork materials, moderator travel/accomodation, venue hire or refreshment costs.
Clients observe for free
No viewing facility charges, travel time and cost to get there. AV digital recording of every session as standard.
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