Established in 1992 by Clare Wade who has 20+ years experience in qualitative market research and a strong background in strategic and creative thinking.
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A fearless mix and match approach to methodology - every project is meticulously considered and planned to ensure that the most appropriate market research method is used.
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Now this is exciting - Mindspace has a new facility to conduct online audio focus groups which combine the traditional techniques of telephone interviewing with online focus group technology. Essentially it means quicker, cheaper and much more convenient research - and thereby real value for money. Online is without doubt the way of market research in the future - and it's definitely environmentally friendly. (Link to blog on ethical research)
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Whatever the job, enthusiasm, innovation, experience and dedication shine through. New market sectors and subject areas are taken on with commitment and gusto.
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Where numbers are needed, Mindspace runs small-scale questionnaire surveys to support qualitative work. One of our areas of interest is using qualitative research to develop or validate questionnaires before they go out into the field - thereby ensuring much better quality data.
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Mindspace is the proud owner of a top quality Scottish client list, which over time has included public and private sector organisations across pretty well every market sector in Scotland and the UK.
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